Google My Business?
Google My Business is an interface that allows business owners to take charge of how their business is displayed throughout all of Google’s products and platforms, including its search engine results pages (SERPs), reviews, and instant content.
If you don’t have a Google My Business profile, you’re missing out on the ability to differentiate yourself in Google, get more traffic and business.
Not to mention it’s a vital part of local SEO strategy. Some of our favorite features give you the ability to monitor reviews, answer customer questions, and engage with your potential customers all in one place. You are also able to write business descriptions and post featured products, events, and news to offer users a more in-depth image of your business.
With an estimated 40% of online users conducting a search on Google not clicking anything at all, this means more users are finding what they need directly on the results page. So it becomes essential that your business info is accurate and up to date.
Having a listing with current photos and videos, lots of recent reviews, and all around more complete profile, also leads to a better first impression for your potential customers.
Google My Business
Google has reported that a staggering 46% of all searches have local intent. Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several perks of getting set up on Google My business.
Show Up in Google Maps Searches
While a quick Google search is certainly effective for narrowing the down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.
Show Up In Google’s Local 3-Pack
What most brands don’t know is, by simply creating a Google My Business listing, you can greatly increase your odds of making it onto this highly sought after list. The best part about being in the local 3-pack, you ask? Not only do these listings show users where your business is located on Google Maps, but they also show up BEFORE organic results.
Earn Trust From Customers
Due to the inherent trust and confidence, most users place in Google, your business benefits whenever it pops up in a local search, as prospects will automatically be more likely to trust your brand. In fact, brands that show up on Google are 2.7 times more likely to be considered reputable by consumers.