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5 Social Media Platforms For Your Business To Watch

Updated: Mar 27

Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using these top social media giants to share your content, promote your products and services and grow your business.

But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch. If you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

Be ahead of the curve and keep your eye on the following five social media platforms to watch.

1. TikTok known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine.

2. Lasso

Lasso, which was quietly released in late 2018, is basically Facebook's version of TikTok; users can create and share short videos with fun filters and effects. They can also log in with their Facebook or Instagram accounts and cross-post their videos to their Facebook Stories. A feature that allows for adding Lasso videos to Instagram Stories is said to come in the future.


Vero is an Instagram alternative that boasts about having no ads, no data mining and no algorithms. Users on Vero can share content such as photos, music, TV shows, movies, books, links and more. Plus, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers.


Steemit is a blockchain-based blogging and social media site that rewards users with the cryptocurrency STEEM for creating and curating content. So, when a user creates content that gets upvoted, they’re paid, and when users upvote the content of others, they get paid too. Then, users can take their digital STEEM tokens and exchange them for real money.

You may think this Reddit alternative is all about cryptocurrency and technology topics, but it’s not. Users can create content on a wide range of subjects, such as travel, photography, music and sports.


Caffeine is a social broadcasting platform similar to Twitch that was created by a team of ex-Apple designers and mainly focuses on gaming, entertainment and the creative arts. You can create live broadcasts for friends and followers, and viewers are able to interact with you in real-time with comments and emoji reactions.

We are curious have you heard of these platforms before ? Or are you considering going on any of the new platforms? Whatever platform you choose we encourage you to first be an observer of what's happening on it currently. Take a some weeks to get to know what content resonates with the end consumer.

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Source credit : Entrepreneur https://www.entrepreneur.com/article/338073

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